Lululemon - 1323 Words

Lululemon Athletica Lulemon Athletica is an athletic apparel company based out of Vancouver, British Columbia, Canada. The company was founded by Dennis â€Å"Chip† Wilson, in the year 1998. Dennis Wilson had been in the skate, surf, and snowboard business for over 20 years when he took a commercial yoga class that was offered in Vancouver. Wilson found the results to be thrilling. He quickly was immersed in the idea of making his yoga experience the best possible. He believed the clothes that were being used for yoga were not the most appropriate. They made him sweat and weren’t very easy for the maneuvers yoga required. This would lead to the beginning of Wilson’s success. From Wilson’s passion for athletic fabrics, a design studio was†¦show more content†¦Department of Finance Canada (2009) states Canada has been significantly affected by the global recession and Canadian economy growth began to slow in the fourth quarter of 2008. Real GDP decl ined by 3.7 percent in the fourth quarter of 2008. Although Canadian economy is being affected by the global recession, the Canadian economy is still better than other industrialized countries (CMA Business Case) When it comes to a social aspect, Lululemon is becoming an increasing trend: a result of consumer approval. The company does take hits though for its return policy and many people feeling that their staff is not very friendly. The media took blows on the company when there was a murder that took place at one of their stores and the conflict was between two of the employees(Lawrence). They are seen as having sustainable development and being environmentally friendly. They are also conforming to demographic changes and developing lines for men and youth. As for a technological aspect, they are praised for their several forms of social media and keeping customers up to date as well as their up keep of fashion trends(MBASkool). SWOT Analysis: Strengths: * Retail Company is growing- its direct-to-consumer business grew from 8%-11%, went from 155 stores before 2012 to over 200 today. * There’s room around the globe to produce more stores and make more profit. * High quality products- good fabric and fitted for all types of bodies.Show MoreRelatedLululemon Swot Essay671 Words   |  3 PagesSWOT Analysis Company name: Lululemon Athletica Inc. (NASDAQ:LULU; TSX:LLL) Product: Lululemon Athletica produces yoga-inspired athletic apparel for both women and men. Strengths #1. Innovative Design Process Lululemon offers high-quality premium athletic apparel that is designed for performance, comfort, functionality and style. The innovative design process is attributed to a number of factors such as, real-time customer feedback. Lululemon seeks real-time customer feedback on theRead MoreLULULEMON Ethical BehaviourSocial Responsibility1467 Words   |  6 Pagesï » ¿ETHICAL BEHAVIOUR AND SOCIAL RESPONSIBILITY lululemon athletica There are many ways to measure the success of a business. A financial analysis of lululemon athletica, a Vancouver-based company, would show that it is valued at more than $220 million. Would looking at an improved level of health in its community be another way to measure the success of this company? lululemon athletica founder Chip Wilson would welcome your investigation of the improved health and well-being of people in the communitiesRead MoreLululemon Case Essay examples8018 Words   |  33 PagesConfirming Pages CASE 6 lululemon athletica, Inc. Arthur A. Thompson The University of Alabama I n early 2012, investor interest in lululemon athletica— a designer and retailer of high-end, yoga-inspired athletic apparel under the lululemon athletica and ivivva athletica brand names—was surging. Over the past 30 months, growing numbers of female shoppers were patronizing the company’s stores to pay premium prices for lululemon-branded items that offered performance, fit, and comfort and wereRead MoreLululemon Case Study1306 Words   |  6 PagesAssignment 1 Case Study Lululemon 1. Considering the five forces of competition and how they direct the profit potential for a given industry, discuss how the forces help explain Lululemon’s performance. 2. The resource-based model assumes that each organization is a collection of resources and capabilities, which provide the basis for a firm‘s strategy and its primary source of above-average returns. Use this this model to outline Lululemon‘s core competencies and how their capabilitiesRead MoreLululemon Market Research Essay1068 Words   |  5 Pagesfriends, working out and meeting new people. †¢ Geographics As announced on the company’s website, there are currently over 100 Lululemon stores, distributed in 4 countries: Canada, the United States, Hong Kong and Australia. The first store was opened in Vancouver (Canada), in November 2000 – two years after the company’s establishment. Moreover Lululemon accounts for many dealers that distribute their products in countries such as Canada, United States, Cayman Islands, Hong Kong, MexicoRead MoreThe Importance of Exercise and Lululemon Athletica Company858 Words   |  3 Pagesthe mindset of many athletic-orientated people from a focus on the type of workout to the health benefits and life-style changes of working out and the apparel one should wear to enhance their performance. This company is Lululemon Athletica. Chip Wilson, founder of Lululemon Atheltica, was an outdoorsy man in the business of surf, skate, and snowboarding. After taking the opportunity to try a yoga class in Vancouver, he came to find the experience quite wonderful. One thing he did not find so wonderfulRead MoreLululemon Athletica Analytic Essay1633 Words   |  7 PagesCase Analysis #1 Problem Essay Lululemon Athletica Inc Samuel Ellison Presented for: Professor Kannangara Sunday, March 6th, 2016 BUSI4003 Introduction Lululemon Athletica Inc., founded in 1998 in Vancouver by Chip Wilson, is a company which designs and produces high-end yoga and technical athletic clothing. They have operated primarily in North America and Australia; their initial target customer was an educated woman who lives an active and healthy lifestyle. They opened their firstRead MoreIntroduction Of Lululemon Athletica Inc.1352 Words   |  6 PagesIntroduction Lululemon Athletica Inc., referred to as LULU in NASDAQ, is a global company based in Vancouver, Canada that deals in the designing, making and selling of athletic apparel. Founded in 1998 by Chip Wilson, the company has grown in leaps and bounds to become one of the key players in the industry. Competitive Advantage Lululemon Athletica’s (LULU) competitive advantage hinges on the company’s use of the four management pillars; efficiency, quality, innovation and responsiveness to clientsRead MoreIntroduction Of Lululemon Athletica Inc.1856 Words   |  8 PagesIntroduction Lululemon Athletica Inc. was incorporated in the month of November 2005, and is a manufacturer and vendor of practical strapping rendering attire for men, women and female adolescence. The objective of the attires is for healthful situations such as running, cycling, general fitness exercise and yoga. In the attires, it comprises aptitude britches, shorts, tops, jackets and other fitness related products like underwear, bags, bras, socks, yoga mats, yoga instruction discs and water bottlesRead MoreSwot Analysis For Lululemon Athletica1043 Words   |  5 PagesSWOT Analysis for lululemon athletica a. Current Strengths i. The commitment of the employees of lululemon athletica 1. Evidence from case: The employees commit to living a certain type of lifestyles in order to represent the company and the message behind it. (Page C-97) 2. Evidence from case: The employees of lululemon athletica are well rounded about the topics of healthy living, Yoga, and physical ways of staying healthy on a daily basis. This allows for customers to receive advice and recommendations

Defining Experience Free Essays

I have always considered myself an open and welcome person who treated everyone fairly. Other people that I knew would often express views that people, who lived in the United States, whether legally or not, should learn how to speak â€Å"our† language. While I tended to agree with them I never gave it much thought, until I found myself in a foreign country, and unable to speak the language. We will write a custom essay sample on Defining Experience or any similar topic only for you Order Now It was there that I learned, not only how it felt to not be able to communicate easily, but to be more tolerant of other people’s non-native speaking. I have always loved to travel with family and friends, and there was no better time than when I was living and working in Serbia. While I worked with people from many nationalities most, if not all, spoke the English language. I took this for granted, and while I made some attempts to learn new languages, I did not try too hard. After a particularly stressful month of work I felt the need to get away from it all, to rest and relax, and to broaden my perspective of the world. I made reservations for six solo days of scuba diving in Croatia. I was excited, nervous, even a little scared of traveling alone. I told myself that I’m 36 years old, have two kids, and lived in another country, so I held my head high, bid my friends farewell and took off. Upon arrival in Croatia I picked up my rental car at the airport in Zagreb. I got on the A1 motorway and pointed the Fiat Punta south towards the small fishing village of Rocogniza. I arrived there late in the afternoon and promptly found the dive shop that had arranged all my accommodations. I settled in and then set off into the village to explore and buy food to prepare for dinner. The sun was shining and felt warm as I parked my car started walking towards the village. I traveled past centuries old houses, a large stone Orthodox Christian church, and into the village. Once in the village I saw the bustle of people coming to and from the outdoor market and the fisher men peddling their catches along the dock. There were people of all ages in the town centre, young kids playing, and elderly people sitting at the cafà ©Ã¢â‚¬â„¢s talking. I walked through the market and saw a very old lady selling fresh fruits and vegetables. I stopped at her cart and she was very warm, with bright eyes, a big smile on her face, and arms opened as if she were going to hug those around her. I said hello to the old lady who only nodded and I realized that she did not speak English. Even though there was a language barrier I was able to purchase the fresh fruit and vegetables that I would need for the next few days. I then walked to the docks and again I was greeted with a warm welcome by the fishermen. I bought several mackerel, red mullet, and bukva, more that I needed, thanked the fishermen and bid them farewell. After making my purchases I stopped at a small cafà © to have a coffee. The waiter Mario, whose brother was always living and working in Kosovo, spoke almost perfect English. I sat at that cafà © for several hours talking with Mario. Mario told me about the people of his village, how they had survived through the war, and how the Croatian people generally loved having foreigners visit their great land. Although I hated for our talk to end, I had to bid Mario farewell, and head out before dark. As I left the village I turned back and looked towards the small fishing village that I had just visited. I thought about the warm and welcoming reception that I had received and that I would always remember the people that I had met. I also thought about those people who come to the United States to either visit or in search of a better life for the families. I vowed to myself that I would learn some of the local language while traveling in other countries. This experience also changed the way that I would interact with people who were in my own country and did not know how to speak what we consider â€Å"our† language. How to cite Defining Experience, Essay examples

Being Physical and Keeping Myself Healthy Essay Example For Students

Being Physical and Keeping Myself Healthy Essay As I think about on where Ive been and where I am in my short life, Im only nineteen , I find that my main focus has been to take care of myself physically. I find it hard to believe that I actually competed in a physic building competition, especially a coed one. Out on a stage with a couple dozen chiseled chested men in board shorts, and sculpted bikini clad women. All essentially strangers to me. There I was taking a step here, a twist there, flexing my abs and biceps. Doing this somewhat strange dance of vanity with a smile on my face and eye contact with the 10 peeping eyes of the judges peering up at me. I think the reason I got into a physique competition was because of bodily injuries playing contact sports It was about 3 years ago, during my high school days that I woke up with a startle, as a bathroom door that was pulled closed to hard. As I peered around my darkened room, I was unsure of exactly where I was. Then I heard my Mom yelling, get up Mitchell, you have a wrestling match this morning! I sighed, rolled deep under my blankets into a cocoon of warmth, and remembered the cold rough surface of the wrestling match that I hoped to avoid having the back of my shoulders come into contact with. Being a wrestler wasnt a dream for me, but a way to keep fit in the off-football season, so out of my cocoon I flew on my way to the shower. After a guilt free breakfast since I had my weigh -in the night before, we hit the road. We pulled into the parking lot of Nebraska City High School, the morning snow crunching beneath the buss’s tires as we came to a stop. We piled out of the car, carrying armfuls of the necessary items to bring inside a gym for most of the day. Things like food, beverages, reading material and of course phone chargers. My parents wished me luck and I marched my way through the echoing chamber of the gym. The announcer sounding like a McDonalds drive-thru order taker,where you only understand about half of what was said. My team claimed an area on the bleachers and then we hit the mats to warm-up, I soon began stretching myself into a pretzel. Amongst the organized madness of coaches yelling, whistles blowing and people flailing about in every which direction, my teammates and I figured out our matches. Soon after the announcer calls out â€Å"weight class 132 Mitchell, mat 4†. I shake my opponents hand and the referee blew the whistle, it was on then. As I am accessing my opponent he quickly moved in on me, taking the first shot. I sprawled. I cross faced him delivering pain and also a message to not shoot on me. After I broke him down, I worked a cradle on him to put him into a pinning position. I held it as tightly as I could, and shortly after, the referee’s hands slapped the mat to signal that the match was over. I went back and shook hands with him again. It was an awesome feeling to win my first match of the day in less than a minute. I hear applause and loud screeching screams from friends and family I decided that I really liked wrestling and would work on excelling in it. I was pumped up for my remaining match’s. The following two took a much greater effort, but I was able to win those matches as well. After those victories I was moving on to compete for the first place medal. I was mentally psyched and feeling pretty macho. Again, my name was called out, with seemingly more emphasis by the announcer. Quickly moving into position I felt like a predator readying myself for an easy meal as I sized up my prey. The whistle shrilled and off we went. Circling each other, looking for an opening I faked a move to the left and quickly pounced on his right leg. Pulling him out and down from behind his knee I landed on top of him and worked my arms into position to pull his legs up with his back and shoulders going against the stale smelling mat. My hand slipped off him and suddenly he arched up, freed himself and spun to his left while getting back to his feet. I sprang back up and we were once again facing each other. How quickly my ego shrunk away from me as we once again circled each other. He leapt at me pulling my right arm down and quickly came behind, encircling both arms to slam me down. I pushed down on his hands breaking free of his grasp. As I was striding forward his arms slid down my thigh and he grabbed hold of my knee, twisting my leg to pull me down. At that moment I felt a wrenching pain and heard a popping type sound and in a split second I was down. With my role suddenly reversed as the injured prey, I struggled physically and emotionally to this sad turn of events. Within seconds I was pinned. Feeling utterly useless I was able to limp off the mat, hoping that I would be okay. The enthusiasm I had earlier for wrestling no turned into contempt. Although able to walk, it was very uncomfortable despite the ice pack the athletic trainer. Hobbling over to gather my gym bag I was greeted by my folks and their somber looks. The â€Å"you did great Mitch† and â€Å"don’t worry everything will be okay† did nothing to lift my spirits, I just wanted to get home, take a shower and crawl back into my cocoon, wishing I had never gotten out of it this morning. On waking Monday morning, my left knee was killing me. Unable to extend my knee as it was locked in place I told my Mom it was more than a bad sprain. Fortunately, she is a registered nurse, so after a phone call we pulled on our coats and off we went for what I thought was to be an x-ray. Manatees EssayI played through the rest of the scrimmage, but I can not remember anything after that hit i had took. The next thing I knew I was lying flat on my living room floor not recalling even coming home. At this point my head is in agonizing pain, I think it is going to explode there is so much pressure. My mother helps me up as I am screaming in pain. She rushes me to the emergency and they suspect a concussion. In addition to the examination and my history of previous concussion I am given a cat scan. Luckily it comes back normal. The doctor advises me to have a concussion examination to compare to my baseline. On Monday morning I have one taken with my primary doctor and fail it big time. I make an executive decision and decide to quit football. I realize football is just temporary and I know the lifelong repercussions that concussions cause for your brain. â€Å"That’s a good choice young man† says the doctor. â€Å"Yeah† I reply, â€Å"I should have done it sooner†. As we head to the car, the disappointment I feel in myself is almost painful. The self pity is frustrating. The next day as I walk past teammates and others with my helmet and pads, all eyes are on me as I head into the coaches office. I told him about the hard hit and my visit to the ER and hand him a note from the doctor. He tells me I should have gone to the trainer first. â€Å"Coach† I say, â€Å"I am going to have to quit, the risk does not meet the reward anymore. He understands and shakes my hand. Coach lets me know that I am still part of the team and wants me to come to the sidelines every game, I pass it down. I hold my jersey close to me one last time and then hand it in, football is now just another part of my past. The first 3 weeks of school was tough, especially not going to football practice. Football had been a part of me since starting with flag football at the YMCA in grade school. More than just playing the game, I also enjoyed the conditioning and keeping fit aspect of it. While my former teammates hit the school weight room each morning I decided to workout at my gym each day. Since my football days were behind me, it was time to move on. With the injuries I sustained during wrestling and football, I decided to focus just on my personal training efforts. I really enjoyed weightlifting and had developed good technique through the years by trying to develop myself as a better athlete physically. An obvious benefit in addition to increasing physical strength is the development of the physique. It requires a lifestyle change in and out of the gym to meet one’s physique improvement goals. The sport of bodybuilding requires a very strong discipline of body and mind. Many people, especially other athletes don’t think that it should be considered a sport. However, professionals have shown that the training required to develop muscle with exercise, weights and diet requires as much and often more effort than those in traditional sports. I personally began training for my personal beliefs in health and fitness and never considered entering a competition until I met a competitor at my gym. His name was Mike Johnson son, a natural bodybuilder and host of pro qualifying competitions. Mike informed me of a show he was hosting and then got to talking all about natural bodybuilding. He told me it would be a journey and if i really wanted to do something like this I would have to stay dedicated and focused. After a few days of thinking about it I met Mike back at the gym and told him it is something new that I would like to try. There I took my first step into a new journey, and my life would forever change, and probably for the better. Sports is an important aspect of life, it teaches you camaraderie, how to get along with others, perseverance, leadership and responsibility. The reasons someone chooses a particular sport to play can be varied, but typically comes with what your friends are doing, and then on your ability. When I first signed up for wrestling and football I never imagined myself on a stage competing in a mens physique competition. In addition to the weights, exercise and diet I actually had an instructor teaching me methods of stage presence. How to smile, make eye contact, position limbs and make a proper entrance, correct turns and good exit off the stage. My first competition in the Max Classic last June was a changing moment as it showed me that my passion for athletics and competition was still with me. During wrestling and football you would see and hear the fans but you never felt like you were being watched like I did during physique competition. This added another dimension to competing that I enjoy. From a torn meniscus and multiple concussions to the loss of playing varsity football my senior year, I learned that adversity can lead to other unexplored paths. Lessons of resourcefulness, self discipline and discovery come in many directions. I may not have been the great athlete I wanted to be during high school but because of high school athletics I was able to find a passion for fitness, creating a stronger body and mind in all, striving every single day to become the strongest version of myself. I hope in the future I can use my passion of health and fitness to help others.